Campaign to Launch with Initial $10 Million Investment, Seven-Figure TV & Digital Effort in Georgia
PACT aims to protect consumers from inflated costs and predatory legal practices

Washington, D.C. – Protecting American Consumers Together (PACT), a 501(c)(4) national advocacy and educational organization, today launched a nationwide campaign targeting the exploitative practices of the predatory personal injury system—commonly known as billboard attorneys—who use aggressive tactics that drive up costs for every American, all while undermining trust in the legal system.   

PACT has committed to spending more than $10 million this year to advocate for consumer protection policies to limit abuse by personal injury lawyers. The organization will highlight and share the stories of victims impacted by harmful and exploitative billboard attorneys, who often end up with more debt, worse pain, and fewer options for fair settlements.

Consumers who need to access the legal system deserve to be protected from exploitative practices. Through educational efforts, PACT is launching an aggressive campaign to inform the public and policymakers, as well as advocate for consumer protections that ensure a balanced, just, and trustworthy legal system—giving everyone confidence that their rights are upheld and well-being protected.

As the first phase, PACT is launching a seven-figure ad buy in Georgia supporting efforts to pass legislation in the state reining in lawsuit abuse. The ad can be viewed here. Further print, digital, and television ads will be released in the coming weeks. 

PACT has also developed a website dedicated to exposing the deceptive practices of billboard attorneys, available here.

Targeting States, Driving Nationwide Awareness: 

PACT is focusing its initial efforts on epicenters of predatory legal practices—including initially in Georgia—where billboard attorneys have a documented history of using aggressive advertising and practices that end up costing their clients and the public. 

PACT’s efforts will include: 

• Targeted TV and digital ads exposing these harmful practices that drive up costs for everyone.
• Educational initiatives aimed at informing consumers about their rights when they access the legal system and the hidden pitfalls of the current personal injury system.
• Policy advocacy and polling to promote commonsense reforms that prioritize transparency, fairness, and accountability in the legal system.

PACT is committed to: 

• Lowering costs for families by curbing legal abuse that inflates costs for everyday goods, insurance, and health care.
• Protecting victims from exploitative billboard attorneys who undermine trust in the legal system.
• Restoring public trust by promoting transparency and accountability in the legal system while ensuring access for those who need it.
• Advocating for commonsense reforms that protect victims, lower costs for families, and ensure a legal system that is accessible, fair, transparent, and just–putting victims’ wellbeing ahead of billboard attorneys’ profits.

PACT has significant financial backing and is supported by a robust network of resources and a diverse group of supporters. PACT’s backers are united by a common goal: protecting consumers, driving commonsense legal reforms that will lower prices, and standing up for victims who deserve justice–not exploitation by billboard attorneys profiting from the current system. 

Lauren Zelt, a seasoned public affairs professional with more than 15 years of experience, is joining PACT as its Executive Director. Previously, Zelt ran her own public affairs firm and worked on Capitol Hill, on presidential campaigns, and at national television news networks.

“PACT is ready to hit the ground running, laser focused on delivering commonsense reforms to protect consumers, lower costs, and stand up for small businesses that have been victimized by the personal injury system,” said PACT Executive Director Lauren Zelt. “PACT is taking aim at the exploitative tactics that drive up prices and hurt hardworking Americans, while fighting for a legal system that is fair, transparent, and accessible to everyone.”

PACT’s Board of Directors is represented by small business owners, consumer advocates, and lawyers. Joining PACT’s Board of Directors are former Florida Speaker of the House Paul Renner, who successfully took on the predatory personal injury system in Florida and ushered in meaningful reforms; Jessica Schmor, a registered nurse and accredited health care fraud investigator; and Tim Capowski, chair of Kahana Feld’s National Appellate Litigation & Consulting Group, a longtime leader in his field of tackling insurance fraud.

For more information on PACT’s efforts, initiatives, and board members, visit our website and follow PACT on X, YouTube, Instagram, LinkedIn, and Facebook.

About Us:

Protecting American Consumers Together (PACT) is a 501(c)(4) national advocacy and educational organization dedicated to standing up for plaintiffs, victims, and consumers to ensure they can access a fair and transparent legal process. Consumers deserve to be protected from exploitative practices by a predatory personal injury system. Through educational efforts, PACT will seek to inform the public and advocate for a consumer protection platform that ensures a balanced, just, and trustworthy legal system—giving everyone confidence that their rights and well-being are upheld. 

Mission Statement:

No one deserves to be victimized by personal injury attorneys who exploit loopholes in an unregulated system that drives up costs for everyone. We’re committed to a legal system that protects—not exploits—because consumers deserve a justice system they can trust. Our mission is to protect consumers, strengthen and improve the legal system, and ensure that the public is empowered.