Washington, D.C. – Protecting American Consumers Together (PACT), a national organization dedicated to standing up for plaintiffs, victims, and consumers and ensuring access to a fair and transparent legal system, today announced the launch of a second statewide television ad in New York that highlights how lawsuit abuse driven by billboard lawyers is raising costs for New York consumers while other states, like Florida, are seeing relief after reform. 

PACT’s new television ad is a part of a seven-figure television and digital campaign that ties billboard lawyers to New York’s affordability crisis. Their tactics fuel rising prices across the state, leaving everyday families to shoulder the financial burden. This ad will also run statewide on MSG Network during Knicks games this month. 

This new ad, New York, It’s Your Turn, points to Florida as a model for reform, noting that legal changes there have helped stabilize the insurance market, bring insurers back into the state, and deliver nearly $1 billion in rebates to drivers. The message urges New York to follow Florida’s lead and lower costs for consumers by reigning-in lawsuit abuse.

The ad can be watched here.

“Lawsuit abuse driven by billboard lawyers is quietly driving up costs for consumers, showing up in everything from car insurance premiums to everyday expenses. Florida proved that meaningful legal reform works, bringing insurers back into the market and delivering nearly a billion dollars in rebates to drivers. It’s time for New York to follow suit.”

The campaign builds on PACT’s earlier New York efforts, including a television ad last month. Earlier, PACT launched a billboard campaign in Albany. In January, PACT authored an op-ed in Newsday spotlighting Governor Kathy Hochul’s announcement to crack down on insurance fraud that drives up costs for New York families. PACT also released a digital ad, “The Highway Billboard Tax,” detailing how highway lawyer billboards contribute to higher prices statewide. Last year, PACT released a six-figure television ad campaign that highlighted rising auto insurance costs in the Empire State.  

PACT also released a one-pager titled “The Truth About New York’s Sky-High Lawsuit Economy,” outlining how fraud, staged accidents, frivolous lawsuits, and legal exploitation are driving up costs and making New York increasingly unaffordable. The one-pager is available to read here.

To learn more about PACT or to arrange an interview, please contact Executive Director Lauren Zelt: [email protected]. 

Full Ad Transcript:

In New York, billboard lawyers and their scam schemes are jacking up costs on consumers.

We’re seeing it on every bill, from dinner out to car insurance.

But down in Florida, they took on the billboard lawyers.

And it’s paying off. Insurers are returning to the state and costs are coming down. 

And with nearly one billion dollars of rebates for drivers, that’s real money back to Floridians.

Reform worked for Florida. New York, it’s your turn to lower costs by ending lawsuit abuse.

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