Washington, D.C. – Protecting American Consumers Together (PACT), a national organization dedicated to standing up for plaintiffs, victims, and consumers and ensuring access to a fair and transparent legal system, today announced the launch of a new billboard campaign in New York highlighting how billboard lawyers drive up costs for hardworking families while enriching themselves.

The two billboards, now live in Albany along I-787 North at Exit 3 near the Empire State Plaza, will run throughout February and March, delivering high-impact visibility to New York drivers. 

One billboard features a trial lawyer perched atop stacks of cash alongside the message, “Trial Lawyers Get Rich, New Yorkers Pay.” The second illustrates the imbalance in lawsuit settlements, contrasting a luxury yacht labeled “What the lawyer got out of the settlement” with a small rowboat labeled “What the client got.”

Together, the billboards draw attention to a growing problem in New York: excessive litigation fueled by predatory trial lawyers, staged accidents, medical providers, and predatory loans drive up settlement costs, increases insurance premiums, and ultimately raises prices for consumers across the state—making New York increasingly unaffordable.

“New York families are being squeezed from every direction, and lawsuit abuse is a major reason why,” PACT Executive Director Lauren Zelt said. “This new billboard campaign calls attention to a lawsuit system that enriches trial lawyers while making life more expensive for everyone else.”

The campaign builds on PACT’s broader effort to reform New York’s lawsuit system. In January, PACT authored an op-ed in Newsday spotlighting Governor Kathy Hochul’s announcement to crack down on insurance fraud that drives up costs for New York families. Last week, PACT also released a digital ad, “The Highway Billboard Tax,” detailing how highway lawyer billboards contribute to higher prices statewide.

PACT also released a one-pager titled “The Truth About New York’s Sky-High Lawsuit Economy,” outlining how fraud, staged accidents, frivolous lawsuits, and legal exploitation are driving up costs and making New York increasingly unaffordable. The one-pager is available to read here.

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