Despite the images on his over-the-top and omnipresent billboards, John Morgan isn’t an astronaut, swimsuit model, leather clad biker or Santa Claus. He’s a lawyer, a self-made billionaire and the founder of Orlando, Fla.-based Morgan & Morgan, the largest personal injury law firm in the U.S., with more than 1,000 lawyers (and 6,000 employees total) across all 50 states. Last year the firm generated just over $2 billion in revenue and is now growing fast, on the back of $350 million in annual marketing spending (heavy on cable TV as well as highway and digital ads) and a recent push into big cities like New York, Philadelphia, Washington D.C. and Las Vegas.
Meet John Morgan, The Billionaire Lawyer Behind $350 Million A Year In Ads
