Drive down any highway in America or turn on the TV for 10 minutes and you’ll probably see an advertisement for a personal injury lawyer.
“Hurt in car crash? Injured on the job? Slipped in the store? Call this lawyer to get compensated now,” a typical ad for a plaintiff’s personal injury attorney goes. A lawyer is often in the ad behind a desk or in a courtroom and a phone number spelling a word or phrase for the viewer to call flashes across the screen.