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By Nick Reisman

A national group is pushing back against efforts by trial lawyer organizations opposed to Hochul’s car insurance reforms designed to lower costs.

Protecting American Consumers Together is launching a seven-figure TV ad campaign and has taken space on two digital billboards near the state Capitol to call attention to the issue. The ad will air across the state, including in the Albany, Buffalo, Syracuse and Westchester markets.

POLITICO previously reported that the group, which goes by the acronym PACT, is backed in part by Uber.

“Billboard lawyers are making New York unaffordable,” said PACT Executive Director Lauren Zelt. “Staged accidents, unnecessary medical treatments, and lawsuit abuse all lead to a higher cost of living. Ending these practices is a critical step toward making New York affordable again.”