There are few things Americans love more than college football. And with kickoff just weeks away, fans across the country are gearing up to root for their favorite team. Yet, on the horizon, billboard attorneys are threatening the future of one of America’s favorite pastimes. 

A new report highlights that with the advent of Name, Image, and Likeness (NIL), billboard attorneys and their torrent of frivolous lawsuits could threaten vital medical treatment for your favorite college football team:

Since 2021, the NCAA has allowed student-athletes to receive compensation from third parties by using their personal brand, which is often referred to as their name, image and likeness (NIL). One unforeseen consequence of this rule is that physicians who treat these athletes are now at greater risk of being sued when injuries sideline or stop their careers…

“With college athletes being paid through NIL, we’re starting to see more and more physician groups and doctors in general not jumping in to be team physicians,” said Tom Murphy. 

Even more concerningly for college football fans, the actions of predatory billboard attorneys could lead to “increased prices to attend games.” Lawsuit abuse already costs American families thousands of dollars each year. With families across the country already facing an affordability crisis, the last thing they need is for college football ticket prices to rise even further. With this new threat to college football, states across the country must renew their efforts to pass lawsuit abuse reforms and protect the sport they love so much.