Full story in POLITICO

A [501(c)(4)] pushing to target what it calls “predatory personal injury lawyers” is promoting a new internal poll that suggests most Californians are concerned about the costs of excessive litigation.

The poll, exclusively shared with Playbook, suggests that 72 percent of registered voters agree that “lawsuit abuse” drives up the price of goods and services for consumers. It was commissioned by Protecting American Consumers Together, an advocacy group…and included 1,000 voters contacted last month.

PACT shared the poll days after the Consumer Attorneys of California, which represents injury lawyers, announced an ad blitz targeting the group…

It’s the latest volley in a growing feud between large corporations and so-called billboard attorneys, as they battle over tort reform proposals in Sacramento. Earlier this year, PACT persuaded Georgia lawmakers to pass sweeping legislation that limits civil lawsuits.