Trial attorneys have a variety of tactics they use to lure in potential clients. They have long preyed on victims by using flashy marketing and outlandish promises to reel people in. Once they do they then proceed to take an outsized percentage of the profits. 

We’ve all seen trial attorneys’ billboards on the side of the road. Yet, a new story uncovers how these unscrupulous actors are trying to reel in the next generation by adapting their tactics to social media: 

Gen Z may not need representation anytime soon, but marketing to them now is an investment in the future, said Daniel Morgan, managing partner at Morgan & Morgan. 

“When we’re going after someone who’s in high school listening to a podcast on the way to school, that person might not be a client of ours until 20 years later,” he said. “It’s really about planting seeds and making sure people know about us. The next generation is crucial.”

While the videos these law firms are posting on social media might try to be funny, the harm they inflict on their communities is no joke. Billboard attorneys have been known to encourage their clients to get unnecessary surgeries. Oftentimes their clients are left with a mountain of debt after their cases are over. Overall, lawsuit abuse raises costs for families and forces businesses to close shop. So the next time you see a billboard attorney on TikTok, just keep scrolling.