Billboard attorneys are giving large pizza chains a run for their money. According to a new report released today by the American Tort Reform Association (ATRA), in 2024 $2.5 billion was spent on ads for legal services across 27 million ads nationwide. By contrast, large pizza chains spent just $1.1 billion on 4.1 million ads. This aggressive advertising is just one component of attorneys’ tactics to get clients in the door and maximize their profits.

Compared to 2020, overall spending on advertisements from billboard attorneys increased by 39%. 

Among the largest increases in advertisements, radio ads saw a 261% increase from 2017, with more than $6.8 million spent in 2024 – up from $1.8 million in 2017. 

According to ATRA, “spending on out-of-home and outdoor ads, such as billboards, increased more than 260% when compared with 2017. In 2024, advertisers spent an estimated $541.6 million” on out-of-home and outdoor ads. 

States across the country are moving forward with legislation aimed at reforming America’s broken legal system to lower costs for consumers. Yesterday, PACT released a national poll that found robust backing for reforms aimed at lowering costs – with 83% of voters supporting more transparency on hidden fees paid to billboard attorneys, 77% favoring legal reforms to lower auto insurance rates, 75% calling for fee arrangements between attorneys and medical provider networks to be disclosed, and 67% supporting attorney fee caps.

To read ATRA’s full report, click here.